Listen, I understand the fear that not connecting with prospects will lower your revenue. But look at it from the prospects eyes. Some stranger they barley know calling them every single day asking them again and again about the free consultation they've agreed to show up for. Now if you would like to contact them every day you should ask them for permission. "John, would it be okay if I gave you a call tomorrow to follow up on the information I'll be sending to you."

If you were to ask me how I'd like to be contacted, I'd say text message every day of the week. Now if you ask my dad, he'd want you call him up because he forgets stuff. I recommend that you ask the prospect, "How would you like to be contacted?" When you're able to get on their level and contact them on a medium that they're comfortable being contacted with, they'll be much more likely to show up to appointments. 

By understanding which platforms your prospect has given you permission to contact you in, contact them there! Text them a video from your phone of a class that's in session, or take a selfie video showing your face if you haven't met them yet. "Hey Marie, here's who you'll be seeing soon!" Call them up and understand what issues you want to be addressed in the consultation/strategy session. Make sure they can see you from many different platforms.

We aren't owed anything, we have to earn that by solving problems and building solutions, we have to nurture them to maintain interest and create desire. So if you're talking to your prospects like you're owed something, let's take that out of the equation. 

The whole objective of follow-up is to take your prospect from being 0% not ready to buy to 100% ready to buy, and through the 5, 8, 12+ contacts over time you make with your prospect you closely take them through these steps by inching them closer and closer to 100% ready to buy. And the way that you do this is just by attacking common pain points through your points of contact. For example, showing your customers that your gym is safe and adheres to CDC protocols or talking about your group training classes and outlining the game plan to make you feel the best you've ever felt through a selfie video. All in hopes of taking the prospect from 0% sold to 100% sold.

The best plan you can have is to be a resource center for your customers. Being the resource that can help them get results, the resource that can solve their problems and provide a solution. The best plan is to really position your club as the thing that takes your customer from where they are now (less energy, less confident in the way they look) and take them to where they desire to be (being able to be happy with what you see in the mirror, feeling like your 21 years old again)

Point blank, by following up you'll make more money. The best thing you can do right now is to do some phone calls and get appointments.